Reinhard 1 Three Approaches to Media Reception and Audience Reception Studies In this paper I will discuss three approaches to understanding audience reception -- primarily in how they differ from each other will the first consideration, but the story does not end there.
Audience can be active constantly filtering or resisting content or passive complying and vulnerable. Audience analysis emphasizes the diversity of responses to a given popular culture artifact by examining as directly as possible how given audiences actually understand and use popular culture texts.
Three kinds of research make up most audience research: Each approach has strengths and weaknesses, and sometimes more than one approach is used as a check on the others.
Audience analysis tries to isolate variables like region, race, ethnicity, age, gender, and income in an effort to see how different social groups tend to construct different meanings for the same text. These models are defined as 1 The effects model Hypodermic Model and 2 The uses and gratification model.
The effects model focuses on what the media does to audiences, influences is based on the message conveyed within the media. The uses and gratification model emphasizes what the audience does with the media presented to them, here influence lies with the consumer.
Nevertheless, developments in this vein have deepened our understanding of the significant relationship between media texts and the production of identity. Repeatedly, audience studies and fan studies have recorded the ways in which media texts are utilized and often re-made in the creative production and reproduction of self-identity.
This approach to textual analysis focuses on the scope for negotiation and opposition on the part of the audience. In essence, the meaning of a text is not inherent within the text itself, but is created within the relationship between the text and the reader.
A basic acceptance of the meaning of a specific text tends to occur when a group of readers have a shared cultural background and interpret the text in similar ways.GUIDELINES FOR PUBLIC SPEAKING From asking and answering questions in class to delivering a formal speech, public better reception, understanding, and retention of information for your audience members.
your audience does not need both to hear and read your speech. Using PowerPoint. Reception Theory () Audience Types Hall included three different types of audiences decoding of text: Dominant or preferred - Negotiated - Oppositional How do I want it to be viewed? A contextual analysis combines features of formal analysis with features of “cultural archeology, ” or the systematic study of social, political, economic, philosophical, religious, and aesthetic conditions that were (or can be assumed to have been) in place at the time and place when the text was created.
In this Aristotelian vein, perhaps the most tragic event in Our Town is George collapsing in front of Emily’s headstone, signifying “the most universal lament of them all: that we, our loved ones, everything living, dies.” 12 It is in these final moments of Our Town, whether they are classified as tragic or sentimental, that the audience.
CheckPoint-Audience Analysis and Reception XBCOM/ Communication is the most important key to any relationship, in the business world it is the way to keep the business running smoothly. This is . Analysis of “Aint I a Woman” Maria B.
Perry Appalachian State University. ANALYSIS OF “AIN’T I A WOMAN” 2 Abstract In Sojourner Truth’s speech that she gave to the Women’s Convention of , she speaks emotional response from her audience, connecting .